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Dan Ashley

Owner / Founder / Coach

Affectionately referred to as "The Jefe", Dan leads the overall efforts at Halftime Help and has since its founding in 2020. Day to day, Dan is often in the field working on jobs, training Teammates or in the office tending to his administrative duties. Outside of work, you'll often find Dan on the football field as a coach for ThunderRidge High School in Highlands Ranch, CO.

Prior to starting Halftime Help, Dan spent 20 years in the telecommunications industry where he held a variety of roles across the corporate strategy, finance and operational spectrum. In the late 90s, Dan served for four years as an officer in the United States Army, where he held various leadership positions as a Cavalry Tank and Scout Platoon Leader, Squadron Logistics Officer and Commander.

Dan originally hails from southwest Ohio and loves his Buckeyes! He has been a Denver-area resident since 2001 and currently resides in Highlands Ranch, enjoying his time as husband and father to Trohe, their six children and two Bernese Mountain dogs.

A Handful of Favorites

Teams: Ohio State Buckeyes, Cincinnati Reds, Pittsburgh Steelers, TRHS Grizzlies

Movies: Braveheart, Band of Brothers, Field of Dreams

Bands: Led Zeppelin, The Black Crowes, Dave Matthews Band

Defining Quote

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat."

Theodore Roosevelt

Dan Ashley
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